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Profitability Beyond Profit


A new way to do business.

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Profitability Beyond Profit


A new way to do business.

Develop a Conscious Business

A conscious business moves beyond the bottom line to embrace every business stakeholder - employees, clients, shareholders, and vendors. It's a balanced approach to business with a higher purpose in view. When done well, it is immensely satisfying, immensely profitable, and enriching to society at large. 


G-FORCE teaches the three primary tenets of a conscious business culture:

Conscious Capitalism - a method of doing business that seeks to ensure that no stakeholder is ever favored at the expense of another stakeholder, and in which every decision reinforces a higher purpose.

Practical Leadership - Practical leadership involves many things, but above all, it means leading on principle. It's about clarity of purpose, adherence to a higher purpose, and the careful balance of stakeholder interests.

Change Management - Proactive change means embracing change as intrinsic to good business, rather than as a consequence of doing business. It means developing processes and methods that encourage innovation and anticipation. It's about vision, empowerment, and culture. 

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Conscious Business


Conscious Business


Profitability Beyond Profit

Conscious Capitalism builds on the foundations of Capitalism - voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law - to elevate humanity through trust, compassion, collaboration, and value creation.

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Conscious Culture: This is the ethos – the values, principles, practices – underlying the social fabric of a business, which permeates the atmosphere of a business and connects the stakeholders to each other and to the purpose, people and processes that comprise the company.

Conscious Capitalism includes these four areas of focus:

Higher Purpose: Recognizing that every business has a purpose that includes, but is more than, making money. By focusing on its Higher Purpose, a business inspires, engages and energizes its stakeholders.

Stakeholder Orientation: Recognizing that the interdependent nature of life and the human foundations of business, a business needs to create value with and for its various stakeholders (customers, employees, vendors, investors, communities, etc.). Like the life forms in an ecosystem, healthy stakeholders lead to a healthy business system.

Conscious Leadership: Human social organizations are created and guided by leaders – people who see a path and inspire others to travel along the path. Conscious Leaders understand and embrace the Higher Purpose of business and focus on creating value for and harmonizing the interests of the business stakeholders. They recognize the integral role of culture and purposefully cultivate Conscious Culture.

G-FORCE specializes in helping organizations to understand and implement the extraordinary cultural and business advantages represented by Conscious Capitalism.

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Change Management


Learn it. Know it. Live it.

Change Management


Learn it. Know it. Live it.

Change is the constant. Speed is the variable.

Globalization. Technology. Social Media. Demographics. Disruptive change is everywhere. It's constant and it's accelerating. Rapid response is no longer sufficient.  You need to anticipate change, plan for it, and embrace it in your business culture.

The pace of change is accelerating, and organizational turbulence is inevitable - but it need not be destructive. Change Management means just that - proactively managing the dynamics of the workplace, the workforce, and the competitive environment. It's a matter of insight, persistence, process, and - most importantly - culture.  

G-FORCE will help you develop a thoughtful change management model that works for your business, your people, and your higher purpose. We'll help you implement change management as a cultural imperative in your organization. We'll show you how to motivate your people, celebrate your successes, and learn from your mistakes. 

 Anticipate. Plan. Execute. Celebrate. G-FORCE will help your organization to become nimble, responsive, and effective in developing a productive Change Management culture.

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Practical Leadership


Practical Leadership


It's all about principles.

Vision. Collaboration. Measurement. Education. Celebration. Practical leadership involves each of these, but above all, it means leading on principle.

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Clear organizational principles are vital to building vibrant, productive organizational cultures. They're the connective tissue that sustain businesses through periods of turbulence and challenge. Principles elevate leaders to act unselfishly and focus on the higher purpose of their organization.

Practical leadership means aligning business interests with stakeholder interests - for every stakeholder, in every case, without exception. It's about transparent decision-making, and clarity throughout the organization - in responsibility, and recognition, and remuneration.


G-FORCE has decades of experience in executive coaching and organizational instruction. We'll help you identify, articulate, and celebrate the higher purpose of your organization, and the practical, principled leadership that follows naturally in its wake.